Earth Day is on April 22, and Apple has launched a video campaign that ties in all the key aspects of their environmental priorities for this year. The tech giant says that it’s driven by the idea of making the impossible possible, and leaving the world better than we found it.
On Thursday, Apple released four informational videos that try to explain some of the different measures the company uses to reduce its impact on the environment, reads a blog post from the company.
The videos, animated by artist James Blagden, are drawn to illustrate the spoken words of various Apple executives and spokespeople. Questions about Apple’s practices that are answered include “Can we produce zero waste?” and “Why does Apple make its own sweat?”
“Our commitment to fighting climate change, using greener materials and conserving precious resources is at the heart of who we are, and we are always looking for ways to inspire others to join us in leaving the world better than we found it,” says Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives.
“We think asking crazy questions leads to the innovation behind some of our most significant efforts, and we are proud of the real work being done by real Apple employees on a daily basis to minimize our impact on the planet,” she continued.
Because the commercials are for Earth Day, the ads are focused on the company’s eco-friendly goals. We learn how Apple uses solar energy in a sustainable way as to not takeover farm land, how its “Apple Park” campus uses natural ventilation to cool the building in an eco friendly way, and that the company overall is working towards creating zero waste.
Check out a couple of the videos below, if you haven’t seen them already.