iPhone 12 Pro Preorder Demand Higher Than Expected: Kuo
iPhone 12 and iPhone 12 Pro preorders went live this past weekend. Apple analyst Ming-Chi Kuo shared his impressions of the number of units seen preordered in a new research note, saying the demand for iPhone 12 Pro was higher than expected.
Kuo’s notes, which were seen by MacRumors, have now been revised to effectively reflect the demand consumers have over the iPhone 12 Pro. In the note, Kuo said: “The iPhone 12 Pro pre-order beat our expectation because of Apple core fans’ initial preference for high-end models, the strong demand in the Chinese market, and the coming peak season demand in the US and Europe.”
Recently, Kuo published a research note which showed estimated shipment allocations of Apple’s new iPhone lineup. Including the iPhone 12 Mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max, Kuo estimated that the iPhone 12 would be at the top of the inventory allocation with roughly 40-45 percent.
However, given the recent preorder status, Kuo is revising the estimated shipment allocations. Now, Kuo believes that the iPhone 12 and iPhone 12 Pro will each have roughly 30-35 percent of the shipments during this quarter. This revision now sees the iPhone 12 Mini’s estimated allocation fall down to 10-15 percent. The 10 percent drop is due to the underwhelming response for the entry-level iPhone in Chinese markets.
While preorders for the iPhone 12 and iPhone 12 Pro are live, preorders for the iPhone 12 Mini and iPhone 12 Pro Max will go live on November 6th.