Bell’s annual Let’s Talk Day took place on Wednesday for 2022, with the company noting total interactions increased 3.2% versus last year, to reach 164,298,820 messages of support for mental health.
The annual fundraiser saw 47,819,868 social media interactions and raised $8,214,941 in new mental health funding. Social media interactions resulted in Bell donating
“Wow. Once again, I’m inspired by the response from Canadians across the country and people around the world, who take part in Bell Let’s Talk Day to raise awareness around mental health. Thank you for joining us in the conversation and let’s continue to talk, listen and be there – today and every day. On behalf of the Bell team, thank you for your incredible support and in making a difference for people living with mental illness,” said Mirko Bibic, President and CEO of Bell Canada and BCE, in a statement.
Not everyone though supports the annual fundraiser, which some see as advertising for Bell.
A reminder of the context and reality surrounding today’s advertising campaign benefiting a super profitable telecom conglomerate pic.twitter.com/GYyiLqHu5S
— bryson (@Bryson_M) January 26, 2022
Last February, after the annual Bell Let’s Talk campaign, the company cancelled over 200 media positions nationwide, including cutting popular all-sports radio shows, resulting in #BellLetsCut going trending on Twitter.
Bell says the annual fundraiser has reached $129,588,747.75 in total commitment since its inception.