Rogers iPhone 7 Pre-Orders Ship; Some Reservations Cancelled [u]

Rogers has started to send notifications to some customers to let them know their reserved iPhone 7 and iPhone 7 Plus units have shipped to stores, such as the following email received by iPhone in Canada reader @MatBeausoleil:

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While there’s good news, there’s also some bad news for some Rogers customers. Another iPhone in Canada reader emailed to say Rogers cancelled his reservation, noting the latter was made through the “incorrect Reservation System.”

Rogers reservation fail

Rogers iphone 7 cancelled

What’s interesting though, is our reader said he made his reservation through the upgrade method under MyRogers. He received an iPhone 7 confirmation email, which noted the store address for pick up, plus noted he was at about #400 on the waiting list. That really sucks—I’d be livid.

On a side note, iPhone 7 and iPhone 7 Plus units have already reached some wireless carrier stores. The following image was sent in from an anonymous reader:

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Have you received notification your Rogers or Fido iPhone 7/7 Plus pre-order has shipped?

The iPhone 7 and iPhone 7 Plus are set to launch on Friday, September 16 in Canada.

Update Sept. 15/16: We reached out to Rogers and a spokesperson responded with the following statement:

We’re making sure that all of our customers get their iPhone 7’s as quickly as possible. Any business customers who re-place their order here: will be placed back in the pre-order line in a similar spot.

From what we understand, some business customers made reservations on the consumer pre-order site, which is why their orders were cancelled. These business customers were contacted to then re-order through proper site.

Rogers also commented on the high demand of iPhone 7 pre-orders, to say the following:

There’s no question, our customers are iPhone fans and that’s reflected in our pre-orders for both Rogers & Fido.

Click here to learn how to find your UPS tracking number for iPhone 7 and iPhone 7 Plus pre-orders from Apple. Update: if you enter in your phone number under Reference on, you can track your Rogers reservation.