Telus recently kicked off a new national cause-marketing platform to help end cyberbullying in Canada.
The #EndBullying symbol below is a hashtag of interconnected arms; the “unbranded symbol is a powerful visual reminder for bullied kids that they are not alone,” says Telus.
The new awareness campaign launched in late May with a letter from CEO Darren Entwistle, asking Canadians to participate in standing up against cyberbullying, which affects over one million Canadian youth each month.
Entwistle writes, “I am inviting all Canadians to take the TELUS Wise Digital Pledge, a nationwide initiative to help create a safer, friendlier world online.”
Telus aims to reach 1 million pledges nationwide and will donate $1 for every pledge taken, to support #EndBullying programs across the country.
“We know that a single person alone cannot end cyberbullying … but millions can!” urged Entwistle.
On international Stop Cyberbullying Day on June 15, Telus says their team members will take to social media to share embarrassing pictures of their youth, alongside words of encouragement to their younger selves, to show “Canadian youth that awkward can be awesome.”
Update June 14:
Telus emailed to note team members won’t be sharing their images of youth on June 15, but will remain committed to their digital pledge.
Telus says to date they have invested over $200 million in education programs to promote a safer and friendlier online community for youth.
Update June 15: Telus has announced they will be continuing with their team member social media shares as planned.
You can click here to take the Telus Wise Digital Pledge—each pledge will see a $1 donation from Telus.