At the end of September rumours swirled about a new mobile kiosk service to offer services from Rogers and Telus and as of today, the rumours have become true.
WOW! mobile boutiques has announced mall-based kiosks will be soon arriving in the coming months and 2014 at select locations across Canada. The kiosks will offer wireless services from Rogers and Telus along with their sub-brands Fido, Chatr and Koodo.
Match Transact will be operating the kiosks which will have trained staff offer “an enhanced customer-focused approach, with unbiased advice and assistance.”
Todd Empey, Vice-President of Match Transact and former VP of Future Shop said in a statement:
“This is an exciting evolution for wireless retailing in Canada and we are confident that Canadians will embrace the combination of great customer service, expertise and product offering available at WOW! mobile boutique locations.”
Match Transact has formerly worked with Telus, helping the latter launch Koodo mall kiosks in Alberta.
According to the Financial Post, sources say the project will see 100 kiosks in shopping malls across the country in the next 12-18 months:
“A lot of customers want choice when they go to one of these kiosks,” said a source familiar with the strategy. “People do not want to go to a bunch of different locations to compare what the brands are offering. They want to compare Rogers and Koodo in one place.”
Sources go on to say the launch will see 26 Chatr kiosks and 6 Koodo kiosks converted to the WOW! Mobile brand in the next few months, while the company continues to seek about 70 spaces for 150 square foot kiosks, which have a lower operating cost compared to a full fledged retail outlet.
With more and more smartphones being adopted by Canadian, kiosks are front and centre to mall traffic opposed to stores, where customers need to enter. The premise is customers will see new devices and go hands on, being enticed to purchase or consider upgrades.