Apple to Launch New Macs at October 27 Event: Sources

Yesterday, it was reported Apple was still planning to launch new Macs this month, and now we have double confirmation of an event, pegged for October 27th, according to sources speaking to Ina Fried at Recode:

Apple is planning to introduce new Macs at an Oct. 27 event, sources confirmed to Recode.


The Mac event is expected to take place at or near Apple’s Cupertino campus rather than in San Francisco, where the company held many recent events, including the iPhone 7 announcement.

Matthew Panzarino, reporting for TechCrunch, is also saying the event will happen on Thursday, October 27th:

But, according to my sources, a date has been picked and that is Thursday October 27th. So those looking for a new MacBook, hold your horses. And if you’re a journo, flights are getting iffy but hotels are pretty cheap still.

Panzarino notes Tuesday, October 25th was ruled out, since Apple moved its earnings call to that day (instead of Oct. 27th), while on Wednesday, October 26th, Microsoft is holding an All-in-One Surface event. So Thursday, October 27th is the day for new Macs to be announced.

Both of these publications have deep ties to “solid” Apple sources, so it’s pretty much guaranteed the event will happen on October 27th, unless something last minute happens and it changes.

Yesterday, Japanese site Mac Otakara said its sources noted a new MacBook Pro refresh is coming, while the 13-inch MacBook Air could also see a refresh, while the 11-inch Air could be discontinued. Time to wait and see, folks! #takemymoney