Apple has announced today over 50 new Today at Apple sessions are now available at retail stores, with three new formats available: Skills, Walks and Labs.
“Since the beginning, Today at Apple has been about educating and inspiring the communities we serve. These new sessions are an opportunity to unlock the creative potential in all of our customers,” said Angela Ahrendts, Apple’s senior vice president of Retail, in an issued statement. “There is a session for everyone at Today at Apple and we can’t wait to see what you will create.”
Apple says their three Today at Apple sessions will let help “facilitate learning and creativity” for customers:
- Skills are meant for those interested in learning new creative techniques to go further with our products, such as making a quick video with the Clips app or editing photos on iPhone. New Skills sessions include Notes and Chords with GarageBand, Sketching Ideas in Notes, Photo Editing Techniques and more.
- Walks invite customers to venture outside of the store with a Creative Pro, where they will explore their surroundings, connect with their community and put new skills to use across passions like photography, music or health. New Walks include Capturing Cinematic Shots, Creating Soundscapes with GarageBand and a Health and Fitness Walk, Staying Motivated co-created with fitness expert Jeanette Jenkins.
- Labs help customers experiment with creative techniques and complete the session with the beginning of a project. Many Labs have been co-created with world-renowned artists and makers. Building on the success of Labs with Florence Welch and photographer Chase Jarvis, skilled customers can find inspiration in new Labs like Beat Making with Swizz Beatz, Small Screen Magic with Zach King and Drawing Treehouses with Foster + Partners.
Apple says since the launch of Today at Apple sessions two years ago, over 18,000 free sessions per week have been attended by millions globally.
Existing Apple Stores are also being updated with new design elements “that greatly increase the store’s Today at Apple sessions and capacity,” including larger seating areas, video walls, and trees with integrated seating where possible.