‘Buy With Prime’ Extends Prime Shopping Benefits Beyond Amazon

Amazon has today introduced ‘Buy with Prime,’ a new way to extend Prime shopping benefits, such as fast, free shipping, a seamless checkout experience, and free returns, to merchants’ own online stores for increasing selection for Prime members in the US.


Participating merchants will be able to display the Prime logo and expected delivery date on eligible products in their own online store, offer a simple, convenient checkout experience using Amazon Pay, and leverage Amazon’s fulfillment network to deliver orders. Amazon will also manage free returns for eligible orders.

Buy with Prime will initially be available by invitation only for merchants using Fulfillment by Amazon (FBA) in the US. These merchants can add Buy with Prime to their online store within minutes because their inventory is already stored in Amazon fulfillment centers.

Once live, merchants will receive shopper order information, including email addresses, which they can use to provide excellent customer service, and build direct relationships with shoppers.

Prime members can start shopping from participating merchants when Buy with Prime rolls out this year.