New Apple Ad ‘Behind the Mac’ Looks into the British Music Scene

Zane Lowe (L) from Beats 1 up in here

Apple today aired a new 1-minute ad titled, “Behind the Music. Behind the Mac,” on its UK YouTube channel, which takes a look at the British music scene:

From bedroom studio to stadium tour, the British music scene is alive. See the emerging and the iconic, the graft and the glory, a glimpse behind the scenes and behind the music.

The ad points to Apple’s UK website which details, “Mac is the instrument of choice for musicians everywhere. From your very first note to that breakthrough moment, Mac helps you develop as an artist and a performer.”

The website details how Apple software GarageBand and Logic Pro X—available only on Mac—can help artists make music.