Apple Adds iTunes Festival Channel to Apple TV, Lineup Expands Featuring deadmau5 on Day 1

Apple has again updated its 2014 iTunes Festival London lineup, and has announced the addition of more artists, highlighted by Canadian deadmau5 to open the concert series on September 1.

New additions also include (via The Loop): Ed Sheeran, Jessie J, Placebo, Ben Howard, Nicola Benedetti, Nick Gardner, Nick Mulvey, Rae Morris, Lisa Hannigan, Little Dragon, James Bay, Hozier, Wolf Alice, Miloš, Alison Balsom and Foy Vance.

Below is the iTunes Festival schedule—note the last day is still TBA:

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Today Apple also updated the Apple TV to add the iTunes Festival channel, which will allow users to watch concerts live:

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The iTunes Festival will be streamed live on iTunes, the free iOS app and the Apple TV, starting next Monday.