Apple AirPods Set Record 98% Customer Satisfaction Rating

According to a recent survey conducted by market research firm Creative Strategies, Apple AirPods set a record 98 percent customer satisfaction rating.

The survey polled 942 people to find 82 percent of AirPods owners “very satisfied” with their purchase, while another 16 percent responded as “satisfied.” The collective 98 percent satisfaction rating is the highest Creative Strategies has seen for an Apple product.

In a statement, Creative Strategies principal analyst Ben Barjarin said:

“The overall customer satisfaction level of 98% sets the record for the highest level of satisfaction for a new product from Apple. When the iPhone came out in 2007, it held a 92 percent customer satisfaction level, iPad in 2010 had 92 percent, and Apple Watch in 2015 had 97 percent.”

The survey also asked users if they were willing to recommend AirPods to others. Known as a Net Promoter Score, the metric is based on a scale ranging from 0 to 10, with 0 being “not likely at all” to recommend and 10 being “extremely likely.” AirPods scored an aggregate of 75, higher than iPhone’s 72.

Diving deeper into the numbers, respondents offered high marks (97-98 percent) for specific features including time to charge, charging case design and Apple’s pairing process. Battery life and comfort received average scores of 95 percent, while a secure fit landed at 93 percent.