Apple Online Stores Discontinue Sales of Fitbit Devices

Last month, it was reported that Apple is planning to stop selling the popular Fitbit devices at its retail and online stores, apparently clearing the way for its own wearable, the Apple Watch. Today, the company has removed the Fitbit Flex and all other Fitbit products from its online stores following low inventory over the past few weeks, 9to5Mac is reporting. 


It has however not been confirmed by the source whether Apple will continue to sale Fitbit products through its retail stores or not. The move, which seems quite similar to Apple’s earlier decision to discontinue selling Bose headphones and speakers at its retail and online stores, follows Fibit’s public announcement that it has no plans to integrate with Apple’s HealthKit which allows apps to share information with Apple’s new Health app on iOS 8.

“Apple does still offer other fitness trackers including the Jawbone UP and Jawbone UP24 band, both of which support Apple’s Health app and are featured in a HealthKit section of its online store, as well as the Nike FuelBand although online availability is currently limited to one size of the band. Withings also offers several HealthKit-compatible products with apps and devices featured by Apple.”

Just over a week ago, Fitbit unveiled a new line-up of activity-tracking devices, including the the Fitbit Surge smartwatch.