Apple Execs Head to Toronto International Film Festival for Content Search: Report

According to Variety, Apple is taking its content search to Canada, as entertainment executives from the iPhone maker are set to arrive at the 2018 Toronto International Film Festival:

Variety has learned that at least one of the digital giant’s top entertainment-programming executives, Zack Van Amburg and Jamie Erlicht, will head to the Toronto International Film Festival this week. Execs for the streaming giant will arrive with checkbooks in hand as they look to make potential acquisitions that could fill out the content pipeline for the company’s still-under-wraps entertainment service.

Van Amburg and Erlicht are previous presidents of Sony Pictures Television, joining Apple last year. This will mark the first time these executives head to TIFF on behalf of Apple.

Apple isn’t alone at TIFF, as Variety reports Amazon Studios head Jennifer Salke will also be attending the film festival, to similarly search for content to buy for Prime Video.

Other streaming players who regularly show up at TIFF will include Netflix and Hulu.

Apple continues to add to its streaming media warchest, in what appears to be its own streaming content service in the making. Earlier this summer, Apple announced a multi-year partnership with media mogul Oprah Winfrey, while BBC Films veteran, Joe Oppenheimer, joined Apple’s international content team.