Apple has started live blogging its own iPhone 6 and ‘iWatch’ event, as their special event page is showing updates from 7:06 AM PDT today, to  8:57AM PDT. The stream also includes live-tweets from executives, such as CEO Tim Cook, Eddy Cue and Phil Schiller.

Check it out below:

Looks like Apple is giving the live blogging tech press a run for its money. Check out the page here. Just over one hour to go, everybody!