Apple Music Ad Campaign Launches Worldwide, Including Toronto

It’s not clear when Apple started to heavily push its music streaming service, but fact is that it has launched a worldwide advertising campaign: Instagram photos from all over the world show banner ads, with one of them spotted in Toronto, reports MacRumors.

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A photo posted by Alejandro Santiago (@oyealejandro) on Aug 1, 2015 at 5:24am PDT

Alongside the Toronto billboard, Apple Music banners have shown up in Mexico City, San Francisco, Los Angeles, and Tokyo. The banners apparently went up during the past few days, marking the first major campaign since Apple Music debuted on June 30, not counting the video ads aired during the WWDC 2015 keynote.

Although the music streaming service has been around for only a month, Billboard announced yesterday that it has added Apple Music to the Billboard 200 and Billboard Hot 100 as a streaming provider. The Billboard 200 chart includes the most popular albums of the week based on a metric that includes traditional album sales, track-equivalent albums, and streaming.

Alongside Apple Music, the Billboard 200 streaming service provider list includes Amazon Prime, Beats Music, Google Play, Medianet, Rdio, Rhapsody, Slacker, Tidal, Spotify, and Groove Music Pass — formerly Xbox Music.