Earlier this month, it was reported Apple was set to launch a new trade-in program for non-Apple devices like Android phones, to allow customers to get store credit toward their next upgrade.
Apple this morning has expanded the program to now accept competing devices, such as those from Android manufacturers and BlackBerry, according to BuzzFeed managing editor John Paczkowski (formerly from AllThingsD/WSJ):
Apple confirms new trade-in program is up and running today in US, UK, Canada, France, Germany and Italy.
— John Paczkowski (@JohnPaczkowski) March 30, 2015
Apple has launched this new expanded program in Canada, the U.S., UK, France, Germany and Italy today.
The ‘Reuse & Recycling’ program recently marked its first anniversary in Canada, after launching here last March, which offered customers at the time up to $275 trade-in credit for their old device.
This gives potential iPhone customers another avenue to trade-in their non-Apple smartphone and switch over–at a crucial time before the launch of Apple Watch, which requires an iPhone 5 or newer.