Apple Store Goes Down Ahead of ‘Gather Round’ Special Event

Earlier today, as expected, the Apple Store online went down ahead of the company’s special event to reveal its latest iPhone and Apple Watch announcements.

If you attempt to buy an item on Apple’s website, you’ll be greeted with a coloured Apple logo and the message “We’ll be right back. Updates are coming to the Apple Store. Check back soon.”

Apple store down

Usually, minutes after Apple ends its special event, product listing pages will go live on the company’s website.

Earlier today, Apple’s website prematurely leaked names for its latest products, revealing the iPhone XS, iPhone XS Max, iPhone XR and Apple Watch in 40mm and 44mm sizes.