“One more thing…”
The late Apple CEO Steve Jobs had a tendency to say these words during his Apple keynotes, feigning a finished presentation. He’d then surprise the audience with some kind of unexpected announcement.
Current Apple Tim Cook also used it when introducing the Apple Watch for the first time in 2015.
Apple can’t, however, claim that phrase as its own, a judge ruled Monday, siding with Swiss watchmaker Swatch in the latest development in a long-running dispute over trademarks (via Patently Apple).
According to the report, Apple argued at an Australian Trade Marks Office hearing that Swatch should not be allowed to use its trademark over the phrase, and in turn applied for its own Australian trademark over the term.
According to Judge Iain Purvis, the Swiss watchmaker’s attempts to register the phrase might have been an attempt to “annoy” the Cupertino company. Apple can’t, however, block Swatch from attempting to register the phrase.
A previous judge riled that “Swatch’s intentions had stepped over the line between the appropriate and inappropriate use of a trade mark,” but Purvis overruled that decision.
Regardless of who owns the phrase officially, those words will always usher in memories of the late Apple founder and his fondness for pomp and circumstance.