Apple appears to have updated the tvOS App Store to add a new Categories tab, which should make it easier for owners of the new Apple TV to discover apps. Like the iOS App Store, the new Categories section arranges apps into different sections, like Games and Entertainment.
Update: Looks like this is only in the USA, as we’re not seeing this in Canada–yet. But it’s a sign of what to expect, soon.
First noted by iDownloadBlog on an Apple TV running the new 9.1 tvOS beta, the new Categories section appears to be rolling out to Apple TV users now.
Shortly after the Apple TV was released, there were multiple complaints about the App Store. At launch, the App Store only displayed a list of featured apps, leaving the rest to be discovered though searches. The company has been improving the tvOS App Store over the past few days, with the Categories section joining a Top Charts section that was added to the App Store on Monday.
Game and app developers were previously concerned with app discovery on tvOS when the App Store was limited to featured apps. However, the inclusion of the Top Charts and the Categories section will make it significantly easier for users to find apps.