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Apple Buys TV Show ‘Swagger’ Based on NBA All-Star Kevin Durant

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Apple’s upcoming streaming media offering will include the TV show “Swagger,” reports CNBC. The show centres around NBA MVP Kevin Durant, from the Golden State Warriors:

Apple has greenlit a new television drama from the NBA superstar, a person familiar with the matter told CNBC. The deal marks another marquee project for the company, which is slowly building up its media library for an upcoming service.

Kevin durant

Sources previously told CNBC Apple plans to spend at minimum $1 billion this year on content, set to be free for owners of future Apple devices. The Hollywood Reporter previously reported on the Apple-Durant talks back in February.

“Swagger” chronicles Durant’s youth basketball career, set in Washington, DC’s Amateur Athletic Union (AAU) basketball league. The show is being co-produced by Durant’s Thirty-Five Ventures, in partnership with CBS Television and Imagine Television.



Back in the summer, Apple announced it had inked a deal with media mogul Oprah Winfrey to produce original programming, in a multi-year partnership.

Apple has been rumoured to possibly launch a low-cost Apple TV dongle, while the company’s digital video service will combine traditional subscription services from TV companies, to go with the company’s original content, said to be available free for owners of Apple devices.

Apple executive Eddy Cue has been a longtime Golden State Warriors fan, usually seen cheering for the team passionately courtside.

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