Former Microsoft Xbox Live Marketing chief Robin Burrowes has just joined Apple as the head of App Store Marketing for iTunes Europe (via TNW). Burrowes was one of the main figures behind the promotion of Microsoft’s latest Xbox dashboard update and has also worked for MSN and UK retail store HMV in the past. According to his LinkedIn profile, he will be responsible for promoting Apple’s iTunes service and App Store across Europe after having led Xbox Live marketing for past seven years. In early 2011, Apple hired Nintendo PR boss Robert Saunders and now hiring yet another gaming veteran shows Apple’s desire to expand on App Store’s gaming section.
As noted by TNW:
“Burrowes isn’t the first high-profile British gaming figure to make the jump to Apple. The Cupertino-based company welcomed former Nintendo PR boss Robert Saunders early last year, adding former Activision, EA and Xbox PR boss Nick Grange to focus on PR for its hardware products.
It’s the second European hire that we have become aware of this week, with Apple appointing Dixons Retail CEO John Browett as its new senior vice president of Retail, reporting directly to Apple CEO Tim Cook.”
The source says Apple has declined to comment on its new hire but it appears that the company’s intentions are pretty clear, aren’t they?