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Apple Shares More Details About ‘App Tracking Transparency’ Feature in iOS 14.5

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Apple is sharing more details today about its upcoming App Tracking Transparency feature.

With the imminent release of iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will require apps to ask users’ permission to track their information for advertising purposes โ€” a feature called App Tracking Transparency.

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In anticipation of the feature’s release, Apple today released an updated “A Day in the Life of Your Data” document with updated details on its efforts to preserve user privacy (via MacRumors).

The document shares two measures that advertisers can use to measure the impact of their ad campaigns without tracking users called SKAdNetwork and Private Click Measurement.

SKAdNetwork allows advertisers to see how many times an app was installed after ads were seen, without any user or device data being shared at all. Private Click Measurement similarly allows advertisers to view the impact of ads that lead users to a website, all while minimizing data collection.

The document also details how, in a new dynamic, advertisers will be able to “bid” in an auction to show ads on a given user’s device, as well as how advertisers use ad attribution to optimize campaigns.

The new App Tracking Transparency feature is expected to launch at some point this spring, though Apple has yet to provide a date.

You can find the full “A Day in the Life of Your Data” document over at Apple’s website.

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