The Fitbit app is getting a new name. Starting May 19, Google is rebranding it as Google Health across iOS, Android, and Wear OS, pulling the fitness platform further into its broader ecosystem in the process. This is the same date where Fitbit users will need to migrate to a Google account.
This change comes as Google announced its latest health tracker, the Fitbit Air today.
The biggest addition alongside the rebrand is the Google Health Coach, an AI advisor built on Gemini. It’s designed to work like a personal trainer, sleep advisor, and wellness expert rolled into one, drawing on data from your wearables like sleep stages, heart rate variability, and activity trends to give you a fuller picture of how your body is doing. The idea is that it adapts to your specific goals over time rather than serving up generic advice.
One of the more practical features is its ability to tell you when to push hard and when to back off. NBA superstar and Google performance advisor Stephen Curry spoke about this at the launch, saying the tool gives him an “objective number” each day to guide how much physical effort he should put in based on his recovery data.
On the app side, Google Health now has four tabs: Today, Fitness, Sleep, and Health. You can build a custom view of whichever metrics matter most to you, and the app handles both synced and manually logged data across a wide range of categories including activity, sleep, vitals, body measurements, cycle health, nutrition, hydration, and medical records.
It also connects with Health Connect, Apple Health, and Google Health APIs, meaning your data flows freely between the app and third-party platforms like Peloton, MyFitnessPal, Dexcom, Stelo, Avi Lingo, and various smart scales.
Fitbit Premium is being renamed to Google Health Premium and stays at $12.99 CAD per month or $104.99 CAD per year. It unlocks deeper insights and full access to the Health Coach. Google AI Pro and Ultra subscribers get the premium tier included at no extra cost, and anyone picking up the new Fitbit Air gets a three-month trial to start.
On privacy, Google reiterated that health and wellness data will not be used for ad targeting. Users can delete their data or turn off individual tracking features at any time. The app will update automatically for existing users, and your current Pixel Watch or Fitbit hardware will continue working without any changes needed on your end.
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