Apple has issued a press release it will be teaming up with Burberry to photograph and film an upcoming runway show which will feature the upcoming Spring/Summer 2014 line up. The iSight camera on the iPhone 5s will be used to film the runway, product details and backstage moments at the show set for Monday, September 16:
“iPhone 5s makes it even easier to take great photos with the world’s most popular camera,” said Greg Joswiak, Apple’s vice president of iPhone & iOS Product Marketing. “We’re thrilled to see the amazing photos and HD video Burberry has captured with the incredible all-new iSight camera.”
“This collaboration celebrates our relationship and shared foundation in design and craftsmanship. We have a mutual passion for creating beautiful products and unlocking emotive experiences through technology, which has made it intensely exciting to explore the capabilities of iPhone 5s,” said Christopher Bailey, Burberry Chief Creative Officer. “We’re inspired by what this could mean for the future as we continue to explore the merging of physical and digital experiences.”
Burberry’s website has been updated with the following section highlighting the upcoming collaboration:
BURBERRY & APPLE
Inspired by our shared values of design and craftsmanship, we have collaborated with Apple to capture the show experience on the iPhone 5s.
User can watch the show streamed live on Burberry’s website on Monday, September 16, at 2:30 p.m. GMT+1 (6:30AM PDT/3:30AM EDT). Burberry will get early access to the iPhone 5s, which will be available for purchase on September 20.