Apple iPhone 18 Pro and iPhone 18 Pro Max Launch in Canada: Price and Availability

Launch day is here for Apple’s newest Pro phones in Canada. iPhone 18 Pro and iPhone 18 Pro Max arrive today after pre-orders opened last Saturday, with first-wave customers getting deliveries and in-store pickup at Apple Stores across the country.

Apple shared photos of the launch internationally, with stores worldwide celebrating the Pro phones’ arrival. Hardware chief John Ternus teased New York’s Fifth Avenue “cube” store on Thursday, showing the glass cube wrapped in the new iPhone 18 Pro colours — Burgundy on one side and Glacier on the other. Ternus, retail lead Deirdre O’Brien and marketing lead Greg Joswiak were at the store for Friday morning. Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 are also launching today.

https://x.com/johnternus/status/2100774575957037387

You can buy either model in store, at apple.com or through the Apple Store app, plus select retail partners, though stock will vary by colour and storage. Both phones ship in Burgundy, Glacier, Silver and Black, with storage from 256GB to 2TB. If you are still deciding on a config, our how to pre-order iPhone 18 Pro guide walks through the Apple checkout flow that still applies for remaining inventory.

Unlocked Apple Canada pricing starts at $1,749 for iPhone 18 Pro and $1,899 for iPhone 18 Pro Max. Each model begins $150 higher than last year’s 17 Pro and 17 Pro Max.

iPhone 18 Pro

• 256GB: $1,749
• 512GB: $2,049
• 1TB: $2,649
• 2TB: $3,549

iPhone 18 Pro Max

• 256GB: $1,899
• 512GB: $2,199
• 1TB: $2,799
• 2TB: $3,699

Apple is offering eligible buyers 0% financing over 24 months, from $72.87 per month for iPhone 18 Pro and $79.12 for iPhone 18 Pro Max, with Trade In credits of up to $1,415 on qualifying devices. Carrier options remain available through Rogers, Telus and Bell, plus Freedom Mobile. For plan and subsidy context, see our iPhone 18 Pro carrier pricing breakdown.

On the hardware side, the A20 Pro chip, a smaller Dynamic Island and the 48MP Fusion Main camera with variable aperture headline the upgrade. Apple says iPhone 18 Pro Max delivers its biggest battery life bump yet. Early hands-on takes are in our iPhone 18 Pro review roundup, and year-over-year changes are covered in our iPhone 18 Pro vs iPhone 17 Pro comparison.

Did your iPhone 18 Pro or Pro Max arrive today?