71% of Canadians Use Twitter as Part of Their TV Viewing Experience
According to new research from Twitter Canada, more than 8 million Canadians use Twitter every week as part of their TV viewing experience. Movies and TV combined are the no. 1 interest of Canadian Twitter users, a greater interest than sports, politics or music. A total of 71% of Canadians on Twitter have been found to use the platform while watching television.
The research shows that Canadians tune in to Twitter to see real-time reactions to what’s happening and extend engagement beyond the broadcast window. 33% use the platform to talk about TV prior to their favourite shows, 67% use it during the show and 50% do so after.
— Global TV (@Global_TV)
Nearly 48% of Canadian Twitter users say Twitter helps make sure they didn’t miss anything on their favourite shows, while 43% say that Twitter is helpful in explaining a show or catching them up on what they missed.
Between April 2016 and May 2017, these were the most mentioned programs amongst Canadian Twitter users, not including televised sports or news programs.
Many top Canadian TV actors are also avid Twitter users, including Shay Mitchell (@shaymitch) of the recently-wrapped Pretty Little Liars, Stephen Amell (@StephenAmell) of Arrow and Nina Dobrev (@ninadobrev), formerly of The Vampire Diaries.