CBC’s Broadcast of The Tragically Hip Concert Reached 11.7M Canadians

Did you tune in on the weekend to watch The Tragically Hip perform the last concert from their Man Machine Poem tour, in Kingston? If you did, then you joined nearly one-third of Canadians viewing the concert, according to data from Numeris, reveals the CBC.

The nearly three-hour concert was streamed 900,000 times in Canada and worldwide, drawing in an average minute audience of 4.04 million on Saturday evening.

The concert was viewable via all of the CBC’s digital platforms, plus, YouTube, Facebook, CBC Music on iOS and the company’s tvOS app on Apple TV.

Heather Conway, executive vice-president, English Services, CBC, said in a statement “For nearly three hours on a summer Saturday night, an entire nation paused to celebrate and pay tribute together. Thank you to Gord, Paul, Rob, Gord and Johnny for an intimate and unforgettable shared experience.”

The CBC, along with The Tragically Hip and Insight Productions worked together to broadcast the final leg of Man Machine Poem tour, in a commercial-free broadcast accessible from all platforms.

Lead singer Gord Downie, was diagnosed with terminal brain cancer earlier this spring, and since then fans of the band flocked to the their Man Machine Poem tour to pay final tributes to the iconic Canadian musician.