Apple Shares Humorous New Ad Highlighting Face ID’s Convenience

Apple is airing a new ad in Singapore and on its YouTube channel to tout Face ID as a quicker and more secure alternative to Touch ID.

The ad, shared to Apple Singapore’s YouTube channel, shows a man snoozing on a deckchair whilst he receives numerous notifications on his blue iPhone XR. After seemingly being woken up by the sound of the notifications, the man merely glances at the phone to unlock the device using Face ID to reveal his notifications.

The humorous 30-second commercial ends with the tagline “Face ID. Even easier and more secure than Touch ID.” The ad is aptly titled “Nap” and features the song “Nice” by Grammy Award-winning DJ Latroit.



The ad currently features on the company’s regional YouTube channel, but there’s obviously a chance its promotion will expand worldwide soon enough. The previous three iPhone commercials, focusing on App Store privacy, iMessage encryption, and material recycling, made their debut in Australia before ultimately reaching a global audience.

Face ID was first introduced in 2017 with the iPhone X as a complete replacement for Touch ID. There had been rumours that Apple was trying to embed Touch ID into the display of iPhones but the company went all in on Face ID instead. The feature has now been added to the iPad Pro as well.

In related news, Apple recently enabled Face ID and Touch ID logins for iCloud on the Web, though only for people using beta operating systems.