Facebook Starts Rolling out 360-Degree Videos in News Feed

360 in news feed

Facebook has just announced support for 360-degree video content, a feature that will begin rolling out in News Feeds starting today. Facebook says that they’ve noticed people enjoy more immersive content in their News Feeds, out of which video has been the most successful. This is why, they have decided to take it a step further with 360 video.

“To create 360 videos, a special set of cameras is used to record all 360 degrees of a scene simultaneously. This means that when the video is playing on Facebook, you can choose what angle you want to see it from. On the web you can do this by dragging around the video with your cursor, and on mobile devices you do it by dragging with your finger — or even just by turning your device”. 

Facebook users will also be able to hold up their phones and the 360 video will follow them as they turn, looking around, to experience things from all over the world in a unique manner.

A number of publishers are sharing new 360 videos on Facebook today, including Star Wars, Discovery, GoPro, LeBron James & Uninterrupted, NBC’s Saturday Night Live, and VICE. Disney and Lucasfilm are also debuting an exclusive 360 experience from its upcoming movie Star Wars: The Force Awakens, bringing fans inside the beloved Star Wars universe.

If you’re using Facebook on the web, you should be able to see 360 videos in News Feed soon. iOS support is scheduled to come in the next few months.