Facebook is introducing a completely redesigned Trending results page, which is the page you see when you click on a Trending topic to learn more about it. Starting today, users will be able to see the new results page on iPhone in the US, while the company is planning to make it available on Android and desktop soon as well.
The new Trending results page makes it easier to discover other publications that are covering the story, as well as what your friends and public figures are saying about it. Once you click on a Trending topic, you’ll be presented with a carousel showing stories from other publications about a given topic that you can swipe through. The stories that appear in this section are some of the most popular stories about that topic on Facebook.
These stories are determined the same way as the featured headline — using a combination of factors including the engagement around the article on Facebook, the engagement around the publisher overall, and whether other articles are linking to it. There is no predetermined list of publications that are eligible to appear in Trending and this update does not affect how Trending topics are identified.
By making it easier to see what other news outlets are saying about each topic, we hope that people will feel more informed about the news in their region.
The new Facebook trending results page is rolling out to iOS users in the U.S. now, and will be able to Canadian and other Facebook users worldwide in the coming months.