Instagram has elaborated what ads will look like in its photosharing service. Ads will be clearly labeled “Sponsored” and users will have the option to hide the photo or video:
You’ll know a photo or video is an advertisement when you see the “Sponsored” label where the time stamp normally would be. Tap this label to learn more about how advertising works on Instagram.
We want ads to be creative and engaging, so we’re starting with just a handful of brands that are already great members of the Instagram community. If you see an ad that doesn’t interest you, you can tap the “…” below it to hide it and provide feedback about what you didn’t like. This will help us show you more interesting ads in the future.
Instagram explains ads will be tailored to users based on information you provide to the service and Facebook as well. So that means the people you follow, photos and videos you like, plus your info and interests from Facebook. First partners for advertising will include: adidas, Ben & Jerry’s, Burberry, General Electric, Lexus, Levi’s, Macy’s, Michael Kors, PayPal and Starwood.
Despite these ads coming to Instagram first for American users, they don’t look too shabby based on the previews from today, seen over at TechCrunch:
In early October, the company announced ads would be arriving “in the next couple months” first for users in the USA. How do you feel about ads hitting your Instagram stream in the near future?