According to a new study by the Consumer Intelligence Research Partners (CIRP) the iPhone 6 accounted for 68% of all iPhone sales, while the iPhone 6 Plus took between 23 and 24% during the first 30 days of their availability in the U.S. According to AppleInsider, UBS analyst Steven Milunovich’s breakdown of the sales suggests that the iPhone 6 is outselling the iPhone 6 Plus by 3-to-1 margin in the U.S.
Both the iPhone 6 and iPhone 6 Plus combined represented over 91% of total iPhone sales over their first four weeks of availability, while the remaining units were represented by the previous-gen iPhone 5s and iPhone 5c devices. Last year, the iPhone 5s and iPhone 5c had accounted for 84% of total iPhone sales after one month. indicating that customers this year are more interested in Apple’s flagship iPhone models.
“Milunovich said that although the iPhone 6 is outselling the iPhone 6 Plus by a 3-to-1 margin, it’s hard to tell how strong the demand for the 6 Plus actually is, as Apple continues to face supply shortages for its jumbo-sized iPhone.
CIRP’s research also looked at capacity, and found that the average storage capacity for buyers was 48 gigabytes, which is almost double the average storage capacity from a year ago. This year, Apple ditched the 32-gigabyte capacity, and offers the iPhone 6 Plus in sizes of 16, 64, and 128 gigabytes. Investors largely expect that more customers will upgrade to the costlier 64- and 128-gigabyte capacity models this year, which could help to boost Apple’s margins”.
Remaining bullish on Apple, UBS has maintained its “buy” recommendation with its price target of $125 for AAPL.