iPhone 7/7 Plus Pre-Orders Hit New Records at T-Mobile

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T-Mobile has filled the gap Apple has left by deciding not to release first-weekend sales figures: The carrier has today released sales information of this weekend’s iPhone 7 and iPhone 7 Plus pre-orders, saying that demand has hit a new record high of nearly four times those of the next most popular iPhone.

“iPhone 7 is the biggest pre-order in T-Mobile’s history, and that says a lot about our momentum and the excitement customers have for iPhone 7 and iPhone 7 Plus!” said John Legere, T-Mobile president and CEO. “Q3 was already off to an incredible start, and when you add a kick-ass phone to T-Mobile ONE and top it off with the nation’s fastest LTE network, Americans can clearly see that it’s the best time ever to switch to the Un-carrier!”

On top of that, Friday set a single-day sales record for any smartphone in T-Mobile US history, the carrier said.
The iPhone 6s was also in high demand last year, but the hottest iPhone (prior to the iPhone 7, according to T-Mobile’s data) was the iPhone 6.

For T-Mobile, this also means more US-based subscribers for its Un-carrier plans. The carrier recently launched T-Mobile ONE, a radical new take on data plans that gives customers unlimited everything, an example that it would be great to see Canadian carriers follow.