Former Apple design chief Jony Ive went and started his own design firm called LoveFrom. Now, his firm now has a website and as expected, it’s minimalist in nature. There’s no images, links or a contact page, other then a description of the firm below, shown in vertical placement as you scroll down the page:
LoveFrom is a creative collective. We are designers, architects, musicians, filmmakers, writers, engineers, and artists. You may know us from our past work. We are obsessed with traditions of creating and making. Fanatically devoted to excellence. Insatiably curious. We collaborate with leaders and founders. We work on projects for joy. We develop our own ideas. Love & fury.
Ive’s firm has him and fellow designer Marc Newsom work on Apple products, plus more recently a partnership with Ferrari for the latter’s next electric vehicle. LoveFrom also recently signed a deal to work with Airbnb.
The designer also recently penned a tribute to the 10th anniversary of the late Apple co-founder Steve Jobs’ death.
The website is simplistic in perfect Jony Ive-like fashion. No surprise here folks.