Luxury sports cars manufacturer Lamborghini has today announced that it will be using augmented reality (AR) to unveil the Huracán EVO RWD Spyder on 7 May at 13:00 CET. Using Apple’s AR Quick Look, the Italian automotive company will bring its latest V10 super sports car directly to customers and fans through iOS devices.
“All you need is an iPhone or iPad,” notes Lamborghini while adding that this functionality will soon be available for the entire Lamborghini range. When you go to the Lamborghini website on your iPhone or iPad, simply tap “See in AR” and the new open-top rear-wheel-drive model will be viewable in your driveway, yard, or even your living room.
The virtual experience enables the viewer to rotate and expand the size of the vehicle, including on a 1:1 scale, to look closely at both its exterior and interior details, and to take pictures of the new car with a high level of photorealism.
“Apple cares deeply about the people of Italy and our friends at Lamborghini. We are inspired by their commitment to return to work safely during this critical time,” said Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing. “Apple and Lamborghini share a great passion for design and innovation. We are excited to support the launch of the new Lamborghini with Apple’s augmented reality technology, so that their fans around the world can experience it from the safety of their own homes.”
Stefano Domenicali, Chairman and CEO of Automobili Lamborghini commented that thanks to Apple’s AR technology, millions of fans around the world will be able to experience the latest super car from the safety of their own homes.