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Apple Introduces 6.1-inch LED ‘iPhone XR’ in Six New Aluminium Finishes

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Along side its flagship ‘iPhone Xs’ and ‘iPhone Xs Max’ OLED smartphones, Apple also announced the ‘iPhone XR’ featuring a 6.1-inch Liquid Retina display, A12 Bionic chip with next-generation Neural Engine, Face ID and an advanced camera system that creates dramatic portraits using a single camera lens.

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Offered in six vibrant new finishes i.e. white, black, blue, yellow, coral and (PRODUCT)RED, the iPhone XR is built from a gorgeous new aerospace-grade aluminum and glass enclosure that has IP67 protection from liquids and dust. 

“iPhone XR makes it possible for even more people to have the great experience of the latest iPhone X technology, in beautiful new designs, at a more affordable price”, said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

Most Advanced LCD in a Smartphone

Apple claims the 6.1-inch all-screen LED display on the iPhone XR is the most color accurate in the industry, with wide color support and True Tone for a more natural viewing experience. It supports fast and fluid iPhone gestures like tap to wake, swipe up to the home screen, as well as the new haptic touch feature for pressing on the home screen to instantly launch the camera or flashlight.

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A12 Bionic Chip

Similar to the iPhone Xs and iPhone Xs Max, the iPhone XR also features the Apple-designed A12 Bionic, the first 7-nanometer chip ever in a smartphone. The next-generation Neural Engine is built for advanced machine learning in everything from photography to augmented reality. A new eight-core design allows it to complete up to 5 trillion operations per second compared to 600 billion in A11 Bionic.

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Advanced Single Lens Wide-Angle Camera

iPhone XR features a 12-megapixel f/1.8 aperture wide-angle lens with an all-new sensor, delivering faster auto-focus, while larger and deeper pixels improve image fidelity and low-light performance on photos and videos. 

New Depth Control allows users to adjust the depth of field both in real-time preview and post-capture to create striking portraits with a beautiful bokeh effect.

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Face ID, Advanced LTE and Dual SIM

Face ID is also faster on iPhone XR, enabled by software optimizations and a faster secure enclave. The device features LTE Advanced for fast download speeds and introduces Dual SIM through the use of a nano-SIM and digital eSIM. 

Pricing and Availability

The iPhone XR will be available in 64GB, 128GB and 256GB capacity models in white, black, blue, yellow, coral and (PRODUCT)RED finishes with pre-orders beginning Friday, October 19 and in stores beginning Friday, October 26.

Below is official Canadian pricing for the iPhone XR.

  • 64GB: CAD $1029
  • 128GB: CAD $1099
  • 256GB: CAD 1239

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