Lyft says riders and drivers in Toronto can download Chance the Rapper’s debut album, The Big Day, for free until Monday, July 29, at 11:59am ET.
The freebie, according to Chance, is important because “I want as many people as possible to have access to my music,” he said.
The rapper has never sold his music in the past, releasing his previous singles and mixtapes through streaming services. Chance is the first artist to win take home a Grammy (2016) without selling traditional physical albums.
“After working with Chance the Rapper to create an episode of Undercover Lyft in support of Chicago Public Schools, we were excited to continue our collaboration by partnering on his first official album with riders and drivers at the center of the experience,” says Austin Schumacher, Head of Culture and Entertainment at Lyft, in a statement.
If you’re in Toronto, below are instructions on how to download your free Chance the Rapper album for free…
Download the Lyft passenger app.
Head to the menu buttonand tap Notifications. (Please note: The notification may take some time to appear in your app.)
Open the Linktr.ee and choose “free download” or stream via your preferred platform.
Tap Free Download! Enter your email address, confirm your subscription to Chance’s list in the first email, and receive your download shortly after in the second email.
The link will be available until Monday, July 29th, at 11:59pm ET.
In your driver app, tap . (Please note: The notification may take some time to appear in your app.)
Open the Linktr.ee that was sent, with options for preferred streaming services or a free download.
Stream or tap Download Album. Enter your email address, confirm your subscription to Chance’s list in the first email, and we’ll send you a link to download The Big Day.
Play it with your riders!
The link will be available until Monday, July 29th, at 11:59pm ET