Super Mario Run will not be receiving downloadable content (DLC) in the near future, as investors’ disappointment by early sales and reviews dropped Nintendo’s stock price over the past week.
During an interview with the Wall Street Journal, a Nintendo spokesperson said that Super Mario Run will not be getting future DLC. This includes both free and paid DLC, which is something that many assumed would eventually happen to keep people playing the game.
This is definitely an interesting move considering that Nintendo’s stock has been going down since the game’s launch, which many pin to some of the negative reactions that the game received at launch.
Nintendo shares fell about 7% in the Tokyo Stock Exchange, following a five-day streak where the stock has fallen more than 16%. Expectations were high on the game after the recent success of Pokémon GO, but Super Mario Run’s “high” price does not compare to a free to play game with small, optional microtransactions. Pokémon GO was developed by Niantic, and the studio continues to improve and update the game.
Super Mario Run, on the other hand, only offers three levels that are free for players, as the rest of the levels are locked behind a $13.99 CAD paywall. The lack of DLC will also mean that players that did pay full price won’t be getting any more fun if they managed to play the entire game already.
While some of this news might not bode well for the game’s staying power in the coming months, as of right now the game has been doing extremely well. It was recently reported that the game has been downloaded over 37 million times since its launch last week and 10 million times on launch day, quickly making it one of the most successful mobile games of all time.
What do you think about Nintendo’s decision for Super Mario Run and the lack of future downloadable content? It’s obvious the company wants users to purchase ‘Super Mario Run 2’ when it comes out again, instead of offering additional levels via in-app purchase.