The PGA TOUR has today announced that Twitter will be its exclusive global distribution platform for Live Over-The-Top (OTT) coverage in 2017, offering free streaming of more than 70 hours of live competition coverage across 31 tournaments. The social network will start live streaming at the CareerBuilder Challenge on January 19 and conclude at the season-ending TOUR Championship.
The announcement notes that all live streams will be available globally to Twitter’s logged-in and logged-out audience on Twitter and connected devices, and can be found at PGATourLive.twitter.com and on @PGATour. The partnership also includes opportunities for advertisers, including packages with television style mid-roll spots, combined with original clips produced by the PGA Tour.
“Twitter and the PGA TOUR have been working together on Twitter Amplify for many years now, and the program has been a tremendous success for both companies,” said Rick Anderson, Chief Media Officer of the PGA TOUR. “Streaming PGA TOUR LIVE programming to Twitter’s global audience, as well as the millions of users who follow @PGATOUR and hundreds of PGA TOUR player accounts, will provide new and innovative ways for sports fans to engage with our premium OTT offering.”
Twitter’s coverage will include the first 60 to 90 minutes from the early Thursday and Friday morning hours of PGA Tour Live’s OTT, and will include pre-game analysis, interviews, range coverage, and live competition from the first two holes of each day’s PGA Tour Live Marquee Groups.