According to a new report by The Wall Street Journal, Apple’s upcoming anniversary edition ‘iPhone 8’ with edge-to-edge OLED display is expected to see extended supply shortfalls and shipping delays, due to its production glitches early in the manufacturing process. Citing people familiar with the matter, the source claims that severe ‘iPhone 8’ shortage could weaken analysts’ and investors’ projections for sales in the holiday period.
The production glitches led to a setback of about a month in the manufacturing timetable. Foxconn Technology Group, the Apple contractor that assembles iPhones, has been ramping up production at its manufacturing complex in Zhengzhou, China. The company is paying bonuses to employees who can help bring new hires on board at its Zhengzhou plant, which Foxconn said in June employs about 250,000 people.
Apple is expected to unveil the ‘iPhone 8’ at a special event on Sept. 12 at the Steve Jobs Theater in Cupertino, with shipments expected to begin on Sept. 22. The device is speculated to have a base price of nearly $1000, a significant premium over existing models, in part because of the more expensive components, especially the edge-to-edge OLED screen, which currently only Samsung has the technology to manufacture.
Along side the ‘iPhone 8′, Apple is also expected to release the iPhone 7s and iPhone 7s Plus. The company is expecting a total revenue of $49 billion to $52 billion for the quarter ending Sept. 30, figures that exceeded some analysts’ estimates.