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New Starbucks Rewards App Update Launches, with Gold Status Promo

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Back in February, Starbucks announced it would be changing its Rewards program, from 1 star earned per visit to 2 stars earned per dollar spent. As of this morning, the new program has launched along with an update to the iOS app, bringing version 4.0.

Cup

Starbucks told iPhone in Canada there are now 1.2 million active app users in Canada, and today’s update brings a new dashboard to allow you to view your stars, rewards, offers, and more immediately.

Check out our screenshots below (left: old; right: new):

IMG 0631 IMG 0635

As you can see the new Star Balance is front and centre, letting you know how many stars you’ve earned and how many are required next to get a Star Reward. Also, any offers you receive are now able to be redeemed via Mobile Order & Pay (finally!), which allows users to bypass lines.

For VoiceOver users, Starbucks says there is now an improved mobile ordering experience.

Also, when confirming your mobile order, you can now apply your stars for a Reward if you wish during checkout:

Confirm Order

Starbucks also has launched a promo, which will give any member immediate Gold status with their next purchase starting today until May 2 in stores, the first time in history it has been offered. If you’re an existing Gold member, you will get an extended year with your next purchase.

Starbucks says users will require 125 stars to earn a Reward, which can be any food or drink on the menu, while users should keep an eye out for new monthly Double-Star days. By referring friends to the program, you can get 6 free stars. Also, free food or drink perks remain for birthdays, plus free refills on hot or iced coffee and tea.

This morning, we’ve been seeing a “We’re sorry, a system error has occurred. Please try again later.” message, which prevents mobile orders. Expect this to be resolved soon.

Click here to download Starbucks for iPhone in the App Store.

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