Twitter, Statistics Canada Partner for 2021 Canadian Census

Twitter Canada has today announced a partnership with Statistics Canada on a series of new features for the 2021 Canadian Census, which officially launched yesterday. This includes the launch of a dedicated Census search prompt.

When an individual using Twitter searches for certain keywords associated with the Census, a tool will direct individuals to the official Census website. The prompt enables the public to find clear, credible information from government sources regarding important Census topics.

The new information prompt in 14 languages. For the first time on Twitter, the prompt is also available in 7 Indigenous languages: Inuktitut (Nunavut), Ojibway, Inuktitut (Nunavik), Oji-Cree, Plains Cree, Dene, and Atikamekw. 

Throughout the month of May and into the summer months, we will encourage people to participate by Tweeting about the census from our Twitter Canada (@TwitterCanada) and Moments Canada (@CanadaMoments) accounts. We are also providing technical advice to Statistics Canada with regard to their content on our service.

Other new features include custom emojis in English & French, and a Like-to-remind tool.