Yahoo’s New Name “Oath” Mocked as One of the Worst Corporate Rebrandings
Verizon, which agreed to buy Yahoo last year, has announced that both Yahoo and AOL will come together under a new name “Oath” in the coming weeks, once the company completes the $4.5 billion acquisition, The Telegraph is reporting. AOL’s boss Tim Armstrong confirmed the move, as well as introducing a very questionable slogan, #TakeTheOath.
While Mr Armstrong has confirmed that Oath is simply the new name for the combined AOL and Yahoo division, and that Yahoo name will live on for users of its website and email service, it has failed to stop internet users mocking the new name, with some calling it the top contender for the worst rebrandings in corporate history. Here are few tweets ridiculing Yahoo’s rebranding:
Contender for worst corporate re-brand ever: the combined AOL/Yahoo/Verizon will be called…
— Matthew Garrahan (@MattGarrahan)
Q: Is “Oath” Yahoo or AOL?
Q: What will determine success?
Q: What’s the strategy
A: Build a competitive moath
— Ashley Mayer ?? (@ashleymayer)
You’ve got Oath.
— Danny Sullivan (@dannysullivan)
Yahoo’s stake in Alibaba and Yahoo Japan will be renamed “Altbaba” following the acquisition.