Augmented Reality

During an interview with The Australian, Apple Vice-President of Product Marketing Greg Joswiak was asked about their latest development program for their mobile devices, dubbed ARKit. 

Augmented Reality is said to be an important part of future technology, and while it may not have invented the technology, it certainly seems as if Apple has taken the lead on its development.

Bloomberg has published a detailed interview with Apple’s CEO Tim Cook talking about Steve Jobs, HomePod, Augmented Reality, and a few other things Apple.

Apple has hired Jeff Noris, an augmented reality (AR) expert from NASA.

Tim Dashwood, founder of 11 Motion Pictures and its sister companies Dashwood Cinema Solutions and the Toronto-based stereoscopic 3D production company Stereo3D Unlimited, has joined Apple.

Snapchat is today expanding the capabilities of its widely popular lenses features by bringing them to the whole wide world instead of just our pretty faces.

Apple working on augmented reality features for iPhone, says sources.

The concept device uses AR technology to let Siri and widgets connect with the outside world.

Augmented reality (AR) technology has the potential to play a large role in Apple's upcoming iPhone 8, and more.

Is Apple working with Carl Zeiss on an AR headset?

When kind of augmented reality plans does Apple have in store?

While Google, Microsoft, and Facebook move ahead with their augmented reality applications, Apple has yet to unveil an augmented or virtual reality product yet. Now, well-known Apple analyst Ming-Chi Kuo has stated that it could still take the Cupertino-based company up to two years to jump into the AR/VR market.  The news was first reported by Apple Insider,...