Apple CEO Tim Cook Believes The Future Lies In Augmented Reality
While tech giants are busy touting their newest VR platform, Apple CEO Tim Cook recently reiterated his opinion on the matter, stating again that augmented reality is the future, not virtual reality. Cook, currently on a business trip in Japan, told Buzzfeed News that “There’s no substitute for human contact. And so you want the...
Apple Continues to Gather Talent in Augmented Reality
The company may be stockpiling talent for its push into Google Glass territory.
Tim Cook Explains Why Apple Prefers Augmented Reality vs VR
Apple CEO Tim Cook explains why he prefers augmented reality over virtual reality.
TIME Interviews Niantic CEO John Hanke About Pokemon Go and Augmented Reality
John Hanke, MBA '96 and CEO of Niantic Labs, is the driving force behind Pokémon Go.
Pokémon Go Introduces Augmented Reality to a Mass Audience
Pokémon Go has allowed Augmented Reality to break through from a niche toy for early adopters to something much bigger.
Apple Hires Away Microsoft HoloLens Audio Engineer
Apple poaches Microsoft HoloLens audio engineer.
Apple Confirms Acquisition of Augmented Reality Startup Metaio
Apple acquires augmented reality startup Metaio.
Apple is Exploring the Augmented Reality Space, Claims Analyst
Gene Munster believes augmented reality could be Apple's next big thing.
Apple’s Augmented Reality Systems for iOS Include “X-Ray Vision” Mode
New patent filings by Apple reveal augmented reality systems for iOS with 'X-ray vision' features.