The Apple Watch Series 7 offers “nearly 20 percent more” screen real estate than its predecessor, and is also up to 70 percent brighter.
“Apple Watch Series 7 delivers significant improvements — from our largest and most advanced display, to enhanced durability and faster charging — making the world’s best smartwatch better than ever before,” said Apple’s Chief Operating Officer, Jeff Williams.
“Powered by watchOS 8, Apple Watch brings useful new capabilities to help customers stay connected, track activity and workouts, and better understand their overall health and wellness.”
The new Apple Watch Series 7 display has close to 20 percent more screen area, while borders are thinner at just 1.7mm, a 40% reduction versus the Series 6.
Apple Watch Series 7 now features 41mm and 45mm display sizes, with the Always-On Retina display now showing up to 70% brighter when indoors, versus its predecessor.
With the larger display, you can now have a full QWERTY keyboard that can be tapped or swiped with QuickPath.
Apple also says the Apple Watch Series 7 comes with a stronger front crystal that is over 50% thicker than the Series 6, resulting in the watch being more crack-resistant without changing optical clarity.
Apple Watch Series 7 is certified IP6X dust resistant, while water-resistance of WR50 remains.
When it comes to charging, new fast charging is available for Apple Watch Series 7, via a new magnetic fast charger USB-C cable when paired to a 20W power adapter.
There are 5 brand new aluminum case colours for Apple Watch Series 7, including midnight, starlight, green, and a new blue and (PRODUCT)RED.
Apple Watch Series 7 is available in silver, graphite and gold stainless steel.
As for Apple Watch Nike and Hermes, new bands and watch faces are coming this fall. The Nike Sport Loop is coming in 3 new colours and will feature the Nike Swoosh into the band weave, to go with the new Nike Bounce watch face.
As for Apple Watch Hermes, the new “Gourmette Double Tour pays homage to 1930s Hermès collars, with links weaving fluidly together in supple Fauve Barénia leather.”
Also coming from Apple Watch Hermes is the “Circuit H, a bold graphic representation of a signature anchor chain design, printed in Swift leather with a complementary watch face.”
Apple also pointed out when it comes to the environment, Apple Watch Series 7 “has more recycled content than any other Apple Watch, featuring 100 percent recycled rare earth elements in all magnets, including in the Taptic Engine; nearly 100 percent recycled tungsten throughout the product; and a 100 percent recycled case on aluminum models.”
Apple Watch Series 7 Canadian Pricing
Apple has not released Canadian pricing for Apple Watch Series 7 yet, but only the U.S. website states prices:
- Apple Watch Series 7 will start at $399 (US)
It is likely prices will remain the same in Canada for Apple Watch Series 7, but we’ll find out soon enough.