Apple SVP Schiller Criticizes Android Phones on Eve of Galaxy S IV Event


Samsung’s next generation flagship smartphone, the Galaxy S4, can’t compete with the iPhone, and products running Google’s Android are inferior to the iPhone, Apple’s head of worldwide marketing Phil Schiller believes.

Phil Schiller
In a rare interview a day before the Galaxy S4 event scheduled to take place in New York, Phil Schiller shared data about the iPhone’s popularity and said Apple’s own research found that four times as many iPhone users are switching from Android rather than to Android as of the past quarter. You may recall that Apple sold a record $47.8 million iPhones during the holiday quarter.

During the interview, Schiller also emphasized the benefits of iOS comparing to platform to Android, stressing the Android market fragmentation. He said Android users are often running old operating systems and the fragmentation in the Android world was “plain and simple”, adding that, “Android is often given a free replacement for a feature phone and the experience isn’t as good as an iPhone.”

He also highlighted several facts that trigger the Android market fragmentation, including that different companies provide different elements, which in the end drags down the user experience.

“When you take an Android device out of the box, you have to sign up to nine accounts with different vendors to get the experience iOS comes with,” he said. “They don’t work seamlessly together.”

Compared to Android, Apple has the advantage of being responsible for all its mobile hardware and the iOS operating system, helping to provide a seamless user experience.

Update 4:05 PM: Schiller also did an interview with Reuters, similarly blasting Android:

“With their own data, only 16 percent of Android users are on year-old version of the operating system,” he said. “Over 50 percent are still on software that is two years old. A really big difference.”


“And that extends to the news we are hearing this week that the Samsung Galaxy S 4 is being rumored to ship with an OS that is nearly a year old,” he said. “Customers will have to wait to get an update.”

Update 4:25 PM: Schiller also talked to Adam Satariano from Bloomberg, and spoke about the interview with Emily Chang from Bloomberg TV’s “Bloomberg West”. Check out the view below (Bloomberg Flash Player; watch on Mac/PC):


  • Some of the New hardware, coming out for Android (not samsung, but HTC) looks good, and that build quality is probably the real competition to Apple. but OS wise, people need to get away from Android. its so poorly built and it a security nightmare. It gives apps root privileges and that’s a big problem. Ubuntu OS is what they should all moved to. so in a way he is basically right. Now Apple needs to change it a bit now, its stagnant. Maybe this is a prelude to a new direction in OS. But Android never really was on par with iOS.

  • @kamal

    Schiller- Can you also comment on the current apple shares and why it will soon end up like the fu$kberry company? Over confidence will soon get you there…at least they will not just be adding a row of icons and call it revolutionary like how you ifag did….

  • Ouch, why so angry

  • iOS is pretty buttery smooth. I can’t stand lag I’ve experienced playing with Android phones. The HTC One build quality looks pretty good; too bad the S IV will be plastic again. Then again, some like plastic because it absorbs better during falls, but man it’s cheap as hell for a $650 phone.

  • Teflon

    This guy is an arrogant fool. Other companies are constantly bettering the user experience on new devices. I find my ipad is a pain to figure certain things out as compared to my android device. Especially if your not using the all apple ecosystem. More and more sheep are waking up.

  • FragilityG4

    You find the iPad is pain to figure out? Wow … Okay … How much simpler do you need it to be? I mean come on! You know you’ve drank the fAndroid cool aid and started trolling when …

  • FragilityG4

    When was RIM ever over $90/share let alone $400?

  • iFone

    Indeed. If anything, iPad is much easier to configure out of the box than any Android tablet.
    Also, if you have so much trouble, check out iPad’s guide on iBooks. It’s free. Bet you cannot find anything like it for Android…

  • iFone

    Ever. Plus, let’s see what iOS 7 will be. Has anyone seen any leaks, promised updates, new functionality? Let’s talk about that instead, shall we?

  • Swerve99

    Wow the trolls are out.

  • eraser bits

    the iPhone is boring now, not just the iOS but the hardware hasn’t changed much either. When the iPhone 4 came out the hardware improved (from iPhone 3) and everyone wanted one. But now even with the iPhone 5, the hardware is still lacking – it’s just a longer version of the iPhone 4. Samsung Galaxy S3 was different, Android OS has improved drastically and the hardware is different. But now that I see leaks of the Samsung S4, I think people will get bored of that too. Look at Note 1, Note 2 and Samsung S3, they are all too similar in both shape and software. If indeed the S4 is similiar to the S3, then I think either 1. people will stick to the S3 or 2. buy HTC.

  • Mike Ciebien

    7 will include features that android has had for 3 years but apple fanboys will still eat it up and claim android copied them

  • iFone


  • Please! Shares don’t matter about a company’s product! Not when they have so much in the bank and posting record profits. That couldn’t be more of a strawman argument. The stock is low because analysts (not to mention WSJ) are actively polutting the stock with falsified guesswork. Why so mad, bro? lol, he’s not wrong. That ifag comment was some puerile bull¡sht though, you should cut that right out cause that is extremely offensive. You wanna knock a man for what he’s saying, then do it and stay on point, but don’t insult a whole swath of population because you’re still riled up with a fanboner about facts.

  • Polyester

    Maybe computers are not your thing. Find another hobby.

  • WatDaPhuck

    AMEN!! Sorry I just had to put in in caps.
    May I also add, the word “revolutionary” was never used by Apple to describe the iPhone 5.

  • WatDaPhuck

    LOL!! That was hilarious!! What that’s not a joke? Then that’s even more funny!!

  • WatDaPhuck

    Of course they are similar. They are all running the same OS, just with a different hardware set. And just what kind of hardware is lacking on the iPhone 5? A shaver and a blow dryer? A camera that can zoom all they way to the closest star? It’s a phone goddamn it. It’s plenty for a normal modern day user, which is exactly what Apple is aiming for.
    Having used both 4S and iPhone 5, I can tell you that the experience on the 5 is much better because of the hardware, even though its on the same iOS version. “Just a longer version of the iPhone 4” means you have not given the iPhone 5 a serious try.

  • Mike Ciebien

    Ios 6