Apple TV Competitor Amazon FireTV Launches for $99


Amazon FireTV

As the Amazon invite has already suggested, the online retail giant has just reignited competition in the living room by launching its own video streaming device: the Amazon fireTV. The device aims to compete with established players such as Roku, Apple TV, and Google Chromecast (via The Verge).

The Amazon FireTV measures 4.5″ x 4.5″ x 0.7″ (115 mm x 115 mm x 17.5 mm), and has a Qualcomm Krait 300, quad-core to 1.7 Ghz under the hood, 8 GB of internal storage, and 2 GB LPDDR2 RAM @ 533 MHZ.

The quad-core processor and 2 GB of RAM inside the Amazon fireTV aim for a great user experience, with Amazon claiming that it’s three times faster than the set-top-boxes from Roku and Apple. It supports 1080 p, and Dolby Digital Surround out via HDMI or optical. It looks like a set-top-box with a remote that supports voice search “that actually works”, said Larsen.

Amazon FireTV gaming

But what’s more important is that it has a “ton of content”, Amazon’s Peter Larsen highlighted. Hulu, Netflix, YouTube, Vimeo,, and the NBA will be available on FireTV.

In line with previous rumours, the fireTV will also double as a gaming console, launching with games such as Minecraft. The company also announced the Amazon Fire Game Controller, sold separately for $39.99, and comes with 1,000 Amazon coins to buy games. The online retail giant promises thousands of titles by May, with the average price of a games said to be $1.85.

Also, besides the above, the Amazon fireTV comes with second-screen integration: it supports Amazon’s X-Ray feature for movies and TV, and users can view that information on their tablet while watching the movie on TV.

The Amazon FireTV costs $99 and it is available today in the US. Of course, no love for Canada–yet.


  • m Arch Tom’s on Bar N Ass

    Apple TV Competitor $99 Amazon FireTV LAUNCH

    Amazon Launches Apple TV competitor “Fire TV” for $99
    Amazon Launches $99 “Fire TV” & Apple TV Competitor

  • IstvanFekete

    Thanks Marc!

  • WestCoastStar

    Wow. That’s what I call being late to the game.

  • m Arch Tom’s on Bar N Ass

    @WestCoastStar:disqus I guess You’re quite inexperienced in understanding “the game”. all multinationals which have NOT taken the left turn to go down the road to communism, let others do the first step in the market (go ahead) then, after analysis and evaluations of a market response, real & authentic multinationals, DO the “tuning” of a product taking into consideration all feedbacks sent by the target audience/consumer market segment. Can You see the difference bween real multinationals with strong and solid capitalism background and a multinational allowing russians and commuists to lead the game ?

  • 1His_Nibs1

    Well for Canadians this will be another streaming media device with little or no content or shitty content. Thanks CRTC!

  • iFone

    OMG! Your lack of proof reading your own comment completely diminish your credibility on anything you say.

  • Al

    Your comprehension of “the game” is a bizarre mix of “total lack of real world understanding” and “unqualified hatred”.

  • WestCoastStar

    So if Apple launches an iWatch next month it’s because they took a left turn?

  • m Arch Tom’s on Bar N Ass

    @AlanNZ:disqus techcrunchDOTcom/2014/04/02/amazon-media-device/

  • Isaac_C

    If a Fire TV is purchased in the States and brought back to Canada, would it work? (not everything, just a few key apps: Netflix primarily)

  • Kendra

    Great article István. For those who live outside US like me, you can access Netflix, Hulu and similar media stations on your Amazon Fire TV by using UnoTelly or similar tools.