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WSJ: Apple PR Is Increasingly Trying Harder to Send a Message

The new year brings changes in Apple PR strategy: it was the first time Apple ever reported an iOS software update (since 2010 when they announced the arrival of iOS 4.2), and the first time it sent five third-party reports to reporters related to its market share since the start of the year, the Wall Street Journal reports.

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While this could seem like a big shift, it isn’t. Rather, it’s a “recognition that competition is heating up”, a person familiar with the matter said to the WSJ.

Fact is, after being Apple’s CEO for more than a year, Tim Cook was interviewed by the US and the Chinese press. Even the company VP of worldwide marketing, Phill Schiller, spoke to the Chinese press – which, if you recall, created that confusion around the cheaper iPhone.

But that’s about it: you rarely see an Apple executive interviewed, so the familiar silence around the company is restored. Is this the reason why its competitors are stealing sales from Apple? Well, I kind of doubt that.

While Samsung, Apple’s biggest competitor, spends way more on advertising, its market share in the US shows Apple’s strategy is more successful: Apple regained the title of top smartphone manufacturer in its homeland during the fourth quarter, and the recent holiday quarter sales also show demand for the iPhone is still high.

Technology enthusiast, rocker, biker and writer of iPhoneinCanada.ca. Follow me on Twitter or contact me via email: istvan@iphoneincanada.ca